In the fast-paced e-commerce world, every retailer is on the lookout for smarter ways to boost sales. One effective strategy gaining traction is product bundling. By packaging related products together, businesses can inspire customers to spend more, increasing their average order value. WIX stores, with their innovative WIX Velo feature, offer a unique opportunity to master product bundling. This blog post will guide you through the process of creating and managing product bundles with WIX Velo, helping you unlock a new level of sales potential in your WIX store.
What are Product Bundles?
Product bundles refer to the marketing tactic of grouping several items together to sell as one package. This approach benefits both customers and retailers. Customers save money compared to buying items separately, and retailers can boost sales. For example, if you sell skincare products, you could bundle a cleanser, toner, and moisturizer. By doing so, customers might be more inclined to buy the set instead of one product alone.
The Benefits of Using Product Bundles
The advantages of product bundles are significant for online retailers:
Increased Average Order Value: Retailers can see a notable jump in revenue. For instance, businesses often report a 25% rise in sales after implementing product bundles.
Enhanced Customer Satisfaction: Providing value through bundles leads to a better shopping experience, as 72% of online shoppers appreciate receiving discounts.
Effective Inventory Management: Bundling can help push items that aren't selling well on their own. For example, if a specific shirt isn’t moving, pair it with a pair of jeans to stimulate sales.
Streamlined Shopping Experience: By offering curated bundles, you make it easier for customers to make decisions quickly, reducing the time they spend browsing.
Setting Up Product Bundles in Your WIX Store
Creating product bundles in your WIX store using the WIX Velo platform involves a few straightforward steps:
Step 1: Define Your Bundles
Begin by selecting items to bundle. Look for complementary products. For instance, if you run an outdoor gear store, consider bundling a tent, sleeping bag, and camping lantern together.
Step 2: Create a New Product in WIX
Log into your WIX account and go to your store's dashboard. Create a new product listing for your bundle. Be sure to give it an appealing name, like “Ultimate Camping Set.”
Step 3: Use WIX Velo for Customization
Leverage WIX Velo to enhance the bundle's functionality. You can implement custom code to add features like exclusive discounts when customers purchase the bundle or options for customers to mix and match items within the bundle.
Our live demo
You can view our live demo here: MIX AND MATCH | Store Product bundle
For more information on us to develop a similar system for your website. Please get in touch.
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